Brand loyalty is something marketers strive to achieve

throughout their careers. Amazon listing managers need help navigating the
customer journey and encouraging loyalty. Amazon recently revamped its review
format to make this recipe even easier. We’ll take a look at the new tools
currently available on Seller Central. Help them engage with these customers.
The Customer Engagement Analytics dashboard includes product-level customer
metrics that can be set weekly, monthly, quarterly, or annually for each retailer
type.

Customer Segmentation:

The Customer Segmentation tool is part of a dashboard that
gives business owners insight into how their customers are interacting with
their brand. Amazon created this model to divide customers equally into five
categories for each situation, frequency, and budget, and assign a score of 1-5
to each category. The business segments are: high-end, up-and-coming, risky,
and dormant. At-risk customers — people who have made recent or infrequent
purchases and whose spending has changed. Inactive customers — people who have
not purchased from the brand in a long time, who are regular buyers, and whose
spending has changed sales, new customers, and abandoned trucks for the
selected time periods. This helps business owners track and grow their
customers on Amazon. Amazon customers are loyal to the purchase, and getting
new customers to see your brand can provide an opportunity for growth. A new
customer is someone who has not purchased from your brand in the last 12
months. For your purposes at one time. Total sales include all sales for the
period. Returns and non-same-day cancellations are not included in the price.
Customers who added one of your products to their cart during the day but
haven’t purchased yet. Reaching these customers can be a challenge for brands
that sell on Amazon. With the information in Brand Analytics, business owners
can track their customer return rates. Total customers / Total number of
customers who made all purchases within the planned time frame

Average purchase latency – the average time between repeat
transactions over a period of days

Orders – All orders that return to your brand

Sales – Target Total Sales – Note that non-same-day returns
and order cancellations are not included in this index. Enhanced performance
mode. These are great opportunities for business owners to engage with specific
customers and help increase the overall customer value of your brand. They are
based on cart abandonment or new customers who haven’t purchased yet. Time will
tell if Amazon provides more information than the announcement. Ten different
indicators can be plotted on different charts to measure changes in the market
and their metrics. Amazon is making it even easier with this update to its
Brand Analytics dashboard.